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FUTURE ICONS is a Bacardi advocacy portfolio programme celebrating craft, creativity and the next generation of bartending talent - now live across 14 countries. Interested in joining the journey? Select your location below and register your interest.

Calendar

Key dates across the FUTURE ICONS season, from market recruitment to the Grand Final.

Bring FUTURE ICONS to your market

Latest news

The latest updates, results and resources from across the programme.

New

FUTURE ICONS 26-27 Announcement Release

New

FUTURE ICONS 26-27 National Finals Release

New

Regional Final 2026 - Bangkok

Read the Final Press Release and view the photo album.

FUTURE ICONS Logos

2026 Winners

Zach Tan

FUTURE ICONS Champion

Country flagZach Tan

Employees Only in Singapore

Built around ST-GERMAIN as the core spirit of the serve, the drink was inspired by the “magical moment when a drink is passed from a bartender to a guest for the first time,” a moment Zach said represented “the passing of traditions, histories and dreams that exist in every cocktail.”

‍For ZACH, the drink also reflected how he approaches bartending more broadly. He described Golden Moment as “a love letter to the classics from the pre-prohibition era while featuring a bold and modern flavour profile,” explaining that as a bartender he loves “learning from the past and leaning towards the future.”

Team Thailand

Team Challenge Winners

Country flagTeam Thailand

The FUTURE ICONS Team title was awarded to Team Thailand, with PATIS WATTANAKAL of Oxbo, TEERADON APIDAJSAK of Opium and RUBEN KOLOSA of Rabbit Hole impressing judges with their cocktail Voyage. Presented as a high altitude flight experience during their fifteen minute guest shift, the highball topped with creamy foam was designed to highlight the fresh alpine notes of GREY GOOSE Altius vodka.

Reflecting on the experience, the team shared that the process helped them learn more about each other, explaining that they discovered “each other’s strengths, weaknesses and working styles” along the way. One of the biggest challenges was “managing different opinions and working styles,” something they said was inevitable when creating together. As they put it, working as a team means accepting differences and finding ways to move forward together. Looking back, their advice for teams entering FUTURE ICONS next year was simple: “Be ready and be yourself.”

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The Spirit Trail

Follow the Season 1 winners on their Spirit Trail across Europe, meeting the people and discovering the places behind our iconic brands.

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