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A global competition for bartenders with the ambition to create incredible drinks, and earn a place among the Icons.

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The Journey Starts Here

Simply reach out to your local Bacardi Ambassador to receive an exclusive invitation to your nearest launch event. There you will enjoy inspiring education sessions, including a masterclass celebrating our world-famous spirits.

Guided by experts, you'll explore Classic serves with fresh perspectives, helping to spark ideas to craft your competition entry.

Submit Your Serve

To enter, you need to have at least one Classic Cocktail made with our brand(s) listed on your bar menu.

Then, create a fresh take on a Classic – your very own FUTURE ICONS Cocktail - also using our portfolio brands and as recommended by your local advocacy team.

When you've crafted your cocktails, simply complete the entry form to register and gain access to the Competitors Area.

Now on Menu

All competing cocktails must be featured on your bar menu, so you can share your serve with as many guests as possible.

During the promotion period, our judges will visit, looking for the perfect mix of tradition and innovation, and will shortlist the bartenders invited to the National Finals.

To help make your drinks famous, you'll get branded assets to promote them and their story, both in venue and online. See our Competitor's Area for more information.

National Finals

On the day, you'll present your FUTURE ICONS entry cocktail and also be challenged to unleash your creativity by creating a new serve that stands out from the cocktail crowd.

The challenge will be tailored to your country and inspired by a current trend, ensuring a fair platform for everyone.

A panel of industry experts will select one bartender who will progress to the Global Final in Singapore.

Global Final

You'll be welcomed to Singapore for five unforgettable days filled with inspiration, connection, and competition.

Across the week, you'll explore the city alongside bartenders from other participating countries, learn from industry leaders, and take on two final challenges: the Individual Final and Team Challenge.

Before the week is out, we'll crown the FUTURE ICONS champions and raise a glass to their success.

The Spirit Trail

The winners of the Global Final will join the Spirit Trail across Europe, discovering the stories, flavours, and inspiration behind our world-famous brands.

Along the way, they will visit iconic venues, meet local legends, and uncover the craft that makes each spirit unique. This journey will spark new ideas for their serves and connect them with the rich heritage and innovation at the heart of our portfolio.

More details to be shared soon.

2026 Winners

FUTURE ICONS Champion

Zach Tan

Employees Only in Singapore

Built around ST-GERMAIN as the core spirit of the serve, the drink was inspired by the “magical moment when a drink is passed from a bartender to a guest for the first time,” a moment Zach said represented “the passing of traditions, histories and dreams that exist in every cocktail.”

‍For ZACH, the drink also reflected how he approaches bartending more broadly. He described Golden Moment as “a love letter to the classics from the pre-prohibition era while featuring a bold and modern flavour profile,” explaining that as a bartender he loves “learning from the past and leaning towards the future.”

Team Challenge Winners

Team Thailand

The FUTURE ICONS Team title was awarded to Team Thailand, with PATIS WATTANAKAL of Oxbo, TEERADON APIDAJSAK of Opium and RUBEN KOLOSA of Rabbit Hole impressing judges with their cocktail Voyage. Presented as a high altitude flight experience during their fifteen minute guest shift, the highball topped with creamy foam was designed to highlight the fresh alpine notes of GREY GOOSE Altius vodka.

Reflecting on the experience, the team shared that the process helped them learn more about each other, explaining that they discovered “each other’s strengths, weaknesses and working styles” along the way. One of the biggest challenges was “managing different opinions and working styles,” something they said was inevitable when creating together. As they put it, working as a team means accepting differences and finding ways to move forward together. Looking back, their advice for teams entering FUTURE ICONS next year was simple: “Be ready and be yourself.”